Last month at 3five we launched a Google AdWords campaign targeting clients in Duluth and Minneapolis/St. Paul looking for custom WordPress themes and development. I created an ad that contained the term WordPress expecting to get some flak for it from Google but figured we could get by if we adhered to WordPress Foundation trademark policy. I was wrong and Mr. Mullenweg made it crystal clear– well, sort of, and in a not so nice way. Our ad as seen here pointed to this landing page. Clearly we did not... Read the Rest →
How can a simple website and a little social media save a Duluth neighborhood? By making connections between Duluth residents and using social media as an organizing tool. In early July I received a call from a friend and long time resident of Park Point. Having been a former resident of Park Point myself he had called to see if I were interested in helping them save their unique neighborhood from a developer who wanted to build a 50 room hotel, which is great, but not in this community. I’m... Read the Rest →
Simon is a bit transparent but his message rings true and it’s one of the best examples we can find that gives language to our somewhat intangible methodology. Essentially what Simon Sinek is illustrating here is how to assist your brand in going “viral”. Another way to say this would be “making your customers evangelists”. However you want to define it the philosophy is simple– Be honest about your brand, be honest about your core beliefs and be honest about your capabilities. Enjoy…
Very excited because for the first time since 3rd grade I have begun actually drawing again and applying creativity to other disciplines which helps diversify my professional web products. Not really sure if it’s good, but I enjoy looking at it. Between this and digital illustrations a personal style is being revealed– one of very personal, somewhat haunting but whimsical imagery. Not what I expected to flow out. The actual piece is about 3 ft tall and was done with a simple black pastel on charcoal paper. Feels good to... Read the Rest →
If your marketing agency refers to potential customer as consumers fire them. This video is about architecture but many of the same principles apply to design and web marketing– create places people want to hang out…
Marketing options in Duluth are plentiful but few are wise. If you’re searching for Duluth marketing agencies on the web chances are high you’re heading up a small to medium-sized company. You probably don’t have a full-service Duluth marketing firm at your disposal (like some of the large healthcare providers and larger Duluth-based corporations. You want to broadcast a message, you want it to be cutting-edge, engaging and unique. Above all, you want your campaign to be clean and professional and you want to cover a wide range of media.... Read the Rest →
Thought I’d write a little post about link building for SEO. I’ve been doing a bit of it today and so I might as well capture some search engine traffic by documenting my benign experience with this post (notice the bot-friendly/user-unfriendly article title). Link Building History Putting it simply, link building used to be much more straightforward than it is today. The most difficult part back in the good old days was taking the time to email a few cohorts and trade links with them. For example: Let’s say that... Read the Rest →
Recently we had a meeting with a Minnesota client looking to implement a blog on their website. They have a Minnesota-based business development consulting firm. Of course they had done their research. The Principals of this firm were highly experienced: 30 years executive product development for a well known technology giant, a Professor from the local university school of business and economics– on and on their experience went. This resourceful bunch had discovered that many of the competitors in their space did have websites but, more importantly, they also had... Read the Rest →
We’re proud to announce yet another collaborative project with 3five Design. Two days ago we launched InboxAgency. It’s a bit like Constant Contact only geared toward big businesses and marketing personnel (we even beat them on price). We’re very excited about this new product we developed because it’s high on standards compliance and low on confusing tech stuff. It’s extremely easy to use as compared to other large email marketing agencies. Better still, is the fact that we diligently screen every registrant to make sure all of our users are... Read the Rest →
Search engines are the #1 way users find new web sites & products- even above email, TV, radio and word of mouth. Search marketing companies in Minnesota are among the most valuable, cost effective marketing tools available. Your investment in Search Marketing in Duluth MN (in terms of both time and money) should be taken seriously and be substantial. Here are a few quick statistics: Online retail sales in the US surpassed $45 billion in 2002 and 55% of online purchases were made on sites found through search listings. Online... Read the Rest →
