Pay Per Click Advertising (PPC)
What is Pay Per Click Advertising?
Advertise on search engines with paid listings in Yahoo and Google search results and simultaneously advertise on their partner sites such as AOL, Ask and more. Many blogs and informational resources now have Google ads. Google then provides us with demographic and keyword data that allows us to target users who are specifically looking for topics related to your products or services.
Why choose hirejacob.com for search engine advertising?
ROI. Pay Per Click Advertising can be extremely expensive if the campaign isn’t set up properly and diligently maintained. You could be wasting money. Many of our clients can expect a 2% conversion rate (depending on the vertical). For this reason it’s easy to calculate your approximate return on investment before you commit to working with us.
Here are a few key points that make hirejacob.com PPC management services different:
- Guaranteed number of website clicks each month.
- Continuous campaign maintenance and testing constantly works for more relevant traffic.
- Extensive professional keyword research using proprietary tools and techniques.
- Keyword monitoring allows us to find keywords that are likely to convert with less competition than others saving you thousands in wasted clicks.
- Broad exposure across all major search engines (not just Google) as well as ad placement throughout the affiliate network on private websites offering content relevant to your product or service. Example: A company that sells canoeing apparel & gear will have ads placed on social networks, blogs and informational sites about canoeing.
- We offer pragmatic, business-minded interpretation of campaign data. We make use of data contained in your monthly reports and take appropriate action.
- For an additional design fee we can provide optimized landing pages which compliment the PPC campaign and coax the viewer into responding to a call-to-action.
What are landing pages?
Think of them as web pages that act as functional advertisements. They increase conversion when people click on your ads. They usually include large images of the product, text which is relevant to the ad on which the user clicked, and a quick contact form (if the goal is to collect email addresses) or a buy now link (if the goal is to sell something). Landing Pages are especially important if your website is outdated. Please see the bottom of this page for an example.
Things to keep in mind when selecting an internet advertising company
If your PPC campaign is managed on a keyword-by-keyword basis rather than as a single portfolio of keywords you could be losing valuable customers. Bids and budget need to be reallocated throughout the campaign to the keywords that contribute most to your overall campaign goal on a regular basis. We combine expert strategy with state of the art bid management tools to direct large volumes of highly qualified visitors to your website.
As your competition increases, it becomes increasingly important to optimize your pay per click advertising management strategy. You need to make sure you are getting the maximum return on your investment, because pay per click (PPC) costs are rising.
If you are in an industry vertical that generates high search engine traffic, such as travel or Web hosting, you can expect higher pay per click advertising bid prices than other verticals. This is because there’s simply more competition for relevant keywords you’ll likely want to target. If you serve a very specific niche with lesser online competition, proper pay per click advertising management can bring you many new customers at a great price.
For any website in any industry, before going ahead with a pay per click advertising campaign, it is important to first understand the way your audience uses language when searching for products and services. We insure that you are properly targeting a solid mix of relevant search terms. Additionally, you must have a method or tool to closely manage your pay per click advertising campaign on an hourly basis. Monitoring can include testing keywords, positions and prices or checking click through rates. We do all of the above for you as part of out PPC management service.
Search Engine Marketing (also knows as PPC or Pay Per Click) is extremely cost-effective. You pay just pennies for each click and are only charged when a potential customer clicks on your ad and arrives at your website. You have total control of your costs. Set daily budgets and decide everything from what what sites your ad shows on, to the time of day your ads show, to impression frequency throughout the day.
Proven Search Marketing Processes
Not sure what you’re looking for? We recommend a combination of both Natural Search Engine Optimization and Pay Per Click. Pay Per Click is strongly recommended for young websites as the age of any given website has significant bearing on it’s ability to rank in the search engines. Search engine visibility is one of the most commonly overlooked aspects of online marketing and it’s absolutely critical to your success. We can tailor a search engine visibility program that suits your needs and we’ll walk you through the entire process.
