Search Engine Optimization (SEO)
What can SEO Companies provide?
A collective presence across major commercial search engines such as Google, Yahoo, and MSN, in addition to web directories and Internet Yellow Pages like Superpages.com, Yellowpages.com & Dex.com.
Why choose a local Duluth SEO Company for search engine optimization?
Search Engine Marketing & Search Engine Optimization have transformed radically in the past 5 years. It’s become wildly dynamic & increasingly evaluated by social elements. Today, social networking & web reputation through complimentary links are as important as the structure of the web page itself.
While many Duluth web development companies are capable of great web design, they are often out of their element when it comes to SEO, internet marketing and search engine visibility. We offer a well-rounded approach through calculated action & research-driven strategy.
Organic Search Engine Optimization Strategy
Getting found naturally on the search engines is the key to long-term ROI. We do all of the work for you with this premium service. Our SEO strategy is among the most soundly researched in Duluth and throughout the state of Minnesota. We use a combination of information architecture &and advanced social link building strategies to put your website in front of qualified targeted traffic.
SEO is such an essential service for all websites targeting both local and national markets. We have the experience to get websites ranked rather quickly for highly competitive two and three word phrases in addition to having complex tools for discovering niche phrases with high-traffic and low competition.
Search Engine Optimization Through Local Duluth SEO
Local Search includes optimizing local listings in Google and Yahoo Maps, submitting to paid local directories related to Duluth & advertising with Internet Yellow Pages. Duluth consumers using local search have more buying power. In addition, they’re targeted at a later stage in the buying process. Potential customers in Duluth first perform general research on large search engines and then find products and services locally. These are excellent reasons to consider a substantial local search visibility campaign and position your business for accessibility and visibility consistently throughout every stage of the buying process.
SEO Duluth Case Study » elocalmerchants.com
This site a Duluth business directory that sells ads and email list access to local businesses. It was a tough project because the website is not very engaging. I did not feel this client was a good candidate for social tools and we focused strictly on organic SEO.
The client wanted to show advertising customers that the site had search engine visibility for keywords related to their business in Duluth, thus making the ad space easier to sell.
This project was unique because it had to target so many categories. I had to get rankings for hundreds of long tail and niche searches for everything from”weddings in Duluth, mn” to “Duluth Pediatrics”. I optimized over 100 pages using a keyword matrix. The matrix insured that unique terms were applied to every title, description and keyword while maintaining consistent branding throughout the search engine results pages.
The client saw a 60% increase in traffic (disregard the period from late March to early April when analytics was accidentally removed by the client’s designer). Also note that this was a budget project and we delivered great results for a small one-time investment by the client.
When compared to what the client would have paid for PPC advertising there was a huge savings. This case also illustrates the need for ongoing Duluth SEO as increases have begun to level since I completed the work in mid December of 2009. I believe the client would have seen three times the amount of traffic if they had a better designer as the site takes a long time to load. Excessive load times increase bounce rate which then decrease ranking authority.
